The new report by Expert Market Research titled, ‘Global Couscous Market Size, Share, Price, Trends, Growth, Report and Forecast 2023-2028’, gives an in-depth analysis of the global couscous market, assessing the market based on its segments like thicknesses, distribution channels, and major regions.
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
The key highlights of the report include:
Market Overview (2018-2028)
• Forecast CAGR (2023-2028): 3.5%
The rising demand for healthy food products and dishes is driving the market growth. This can be attributed to the high carbohydrate and fibre content offered by couscous. In addition to this, couscous can reduce the risk of heart diseases in the long run. Couscous has also proven to reduce the development of cancer cells in the body.
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This is anticipated to be a major invigorating factor in the market in the forecast period. In terms of region, the Asia Pacific accounts for a significant share in the market owing to the thriving food and beverage industry due to the presence of high population base in India and China.
Industry Definition and Major Segments
Couscous refers to a spicy North American dish which is prepared by steaming or soaking couscous and adding vegetables, fruits, or even meat in it. Couscous can also be made from millet, barley, and cornmeal. One other way to make couscous is to roll semolina dough into little balls and cooked. Couscous is a popular dish not only in North America, but in the Middle East and Africa and the Asia Pacific.
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On the basis of thickness, the market can be segmented into:
• Fine Couscous
• Medium Couscous
• Thick Couscous
Based on distribution channel, the market has been classified into:
• Supermarkets and Hypermarkets
• Independent Retailers
• Convenience Stores
• Speciality Stores
The regional markets for couscous include:
• North America
• Asia Pacific
• Latin America
• Middle East and Africa
The key trends in the global couscous market include the transition from sedentary to healthy lifestyle among the young population owing to the growing cases of cancer and diabetes. Meanwhile, the thriving e-commerce industry across the continents is anticipated to boost the market growth in the forecast period.
This can be attributed to the availability of the product at reasonable prices, attractive discounts, and modifiable quantity. Furthermore, the robust innovation and R&D activities to develop organic and flavoured couscous are likely to be the major driving trends in the market.
Key Market Players
The major players in the market are US Durum Products Ltd, Ebro Foods, S.A., Dari, and Forafric Group, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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